MEDIWAY supplies medical products to hospitals and clinics throughout Poland. It specializes in orthopedic products. It is a young and dynamic company that has taken on an important field, which is helping people suffering from limb injuries. The company employs young people, is optimistic and approaches its work with joy. I was asked to include this smile atmosphere in the company’s branding.
I have been involved in graphic design for many years. I gained experience in international advertising agencies such as McCANN ERICKSON, PUBLICIS, MOMENTUM. I was responsible for aesthetic image and marketing communication at Kino Polska Television and TVP Kultura (until 2015!). Since then I have been working in my own studio located in Warsaw’s Bielany district.
I like inspiring and engaging simplicity in graphic design. Expressive but uncomplicated aesthetic forms, elegant minimalism, interesting typography, ravishing creativity, bold associations and listening carefully to the client.
These are the qualities that I try to follow in my work.
Marek Sayan Skwarski
