I was very happy when the founders of BODY GARAGE asked me to design a graphic identity. Their vision was completely different from the style of all other gyms. What mattered here was the human being, with all his limitations and weaknesses, what mattered was respect for the body – whatever it was. This is a place where you are respected even if you don’t have kilograms of muscle and the figure of a ancient Greek goddess. This is a gym for everyone. It’s a pity it didn’t stand the test of time.
I have been involved in graphic design for many years. I gained experience in international advertising agencies such as McCANN ERICKSON, PUBLICIS, MOMENTUM. I was responsible for aesthetic image and marketing communication at Kino Polska Television and TVP Kultura (until 2015!). Since then I have been working in my own studio located in Warsaw’s Bielany district.
I like inspiring and engaging simplicity in graphic design. Expressive but uncomplicated aesthetic forms, elegant minimalism, interesting typography, ravishing creativity, bold associations and listening carefully to the client.
These are the qualities that I try to follow in my work.
Marek Sayan Skwarski
