An application for the competition for the visual identification of Malopolska Province and Voivodship. Malopolska is a mountain region in southern Poland. The shape of the logo is a reference to mountain peaks and to the characteristic roofs of traditional Malopolska houses. It is also a stylized letter „M”. Unfortunately, the jury of the competition decided that another project is better 🙂
I have been involved in graphic design for many years. I gained experience in international advertising agencies such as McCANN ERICKSON, PUBLICIS, MOMENTUM. I was responsible for aesthetic image and marketing communication at Kino Polska Television and TVP Kultura (until 2015!). Since then I have been working in my own studio located in Warsaw’s Bielany district.
I like inspiring and engaging simplicity in graphic design. Expressive but uncomplicated aesthetic forms, elegant minimalism, interesting typography, ravishing creativity, bold associations and listening carefully to the client.
These are the qualities that I try to follow in my work.
Marek Sayan Skwarski
