Gdynia Film Festival
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Simplified graphic identification.
In 2016, the management of the Gdynia Film Festival asked me to design a poster and full graphic identification for the 41st edition of the event. This invitation was a great honor, because the Gdynia Film Festival is the most important and largest film event in Poland. The design was based on rays and streams of light illuminating the Gdynia’s night. These rays are the light of the film projector, the spotlights from the film set and the large lights of the film great event. Set in different directions, they provide aesthetic coherence on the one hand, and great visual diversity on the other.
This is one of the most important projects in my career.
I have been involved in graphic design for many years. I gained experience in international advertising agencies such as McCANN ERICKSON, PUBLICIS, MOMENTUM. I was responsible for aesthetic image and marketing communication at Kino Polska Television and TVP Kultura (until 2015!). Since then I have been working in my own studio located in Warsaw’s Bielany district.
I like inspiring and engaging simplicity in graphic design. Expressive but uncomplicated aesthetic forms, elegant minimalism, interesting typography, ravishing creativity, bold associations and listening carefully to the client.
These are the qualities that I try to follow in my work.
Marek Sayan Skwarski
