Before NCBR (National Center for Research and Development – Polish institution dealing with the development of the latest technologies) became the subject of political games, I designed a graphic identification for IDEAS NCBR – a department dealing with the development of AI. The twisted letter „I” symbolizes the fact that the impossible is possible, that with a little work you can achieve results that seem difficult to achieve. The logo is complemented by vivid, modern colors and typography associated with entering computer code.
I have been involved in graphic design for many years. I gained experience in international advertising agencies such as McCANN ERICKSON, PUBLICIS, MOMENTUM. I was responsible for aesthetic image and marketing communication at Kino Polska Television and TVP Kultura (until 2015!). Since then I have been working in my own studio located in Warsaw’s Bielany district.
I like inspiring and engaging simplicity in graphic design. Expressive but uncomplicated aesthetic forms, elegant minimalism, interesting typography, ravishing creativity, bold associations and listening carefully to the client.
These are the qualities that I try to follow in my work.
Marek Sayan Skwarski
