WOLA VERT
A Poetry Boutique. Personalized poems crafted with care.
Simplified graphic identification.
Once upon a time, when I was looking for my own apartment, I was the one looking for a developer. And now, the developer was looking for me and for an interesting graphic identity. Therefore, I am presenting a very contextual branding of the new Warsaw investment. The brand color is green, the signet is a tree. You know right away that it will be VERT! For now, it is a hole in the ground in Warsaw’s Wola, but soon there will be an architecturally interesting building surrounded by greenery, trees, bushes and places friendly to tenants of all ages. Warsaws district Wola has been experiencing rapid, urban development for several years – it is a real metamorphosis, often in a good aesthetic style. And I am glad that I am part of these great, green changes.
Vert –
I have been involved in graphic design for many years. I gained experience in international advertising agencies such as McCANN ERICKSON, PUBLICIS, MOMENTUM. I was responsible for aesthetic image and marketing communication at Kino Polska Television and TVP Kultura (until 2015!). Since then I have been working in my own studio located in Warsaw’s Bielany district.
I like inspiring and engaging simplicity in graphic design. Expressive but uncomplicated aesthetic forms, elegant minimalism, interesting typography, ravishing creativity, bold associations and listening carefully to the client.
These are the qualities that I try to follow in my work.
Marek Sayan Skwarski
