GRA W KLASY Foundation
A Poetry Boutique. Personalized poems crafted with care.
Simplified graphic identification.
An interesting project for the GRA W KLASY Foundation from Białystok. The girls allowed us a lot of freedom and courage in interpreting the goals and mission of their organization. Thanks to this openness, an interesting identification project was created. Departure from symmetry, unusual arrangement of graphic elements, contextual, strong logo, strong typography and intensive – optimistic brand color, all this allowed to design a brand that draws attention. The foundation deals with an innovative – more humanistic, emphasizing social and friendly character – approach to education of children and youth. The organization is created by three amazing and full of energy girls: Gosia, Ada and Marlena.
I have been involved in graphic design for many years. I gained experience in international advertising agencies such as McCANN ERICKSON, PUBLICIS, MOMENTUM. I was responsible for aesthetic image and marketing communication at Kino Polska Television and TVP Kultura (until 2015!). Since then I have been working in my own studio located in Warsaw’s Bielany district.
I like inspiring and engaging simplicity in graphic design. Expressive but uncomplicated aesthetic forms, elegant minimalism, interesting typography, ravishing creativity, bold associations and listening carefully to the client.
These are the qualities that I try to follow in my work.
Marek Sayan Skwarski
